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26 January 2009: Ad♦Q Awards CKR Interactive's Creative with Highest Ad Performance Score
Ad♦Q Studies finds CKR Interactive's creative design to have the highest impact in its recent Readership Study of NURSEWEEK.
Cupertino, CA (PRWEB) -- The Ad♦Q Studies division of Harvey Research, Inc. announced in its Readership Study of the September 2008 issue of NURSEWEEK that an advertisement designed by CKR Interactive had the best performance of all the ads placed in the issue.
CKR Interactive designed the ad for its Phoenix, Arizona-based client, Banner Health, one of the largest nonprofit healthcare systems in the country. The ad was part of a multimedia recruitment marketing campaign launched and managed by CKR Interactive, which aimed to promote an open house event to recruit experienced nurses.
Ad♦Q Studies conducted a Readership Study to find what portion of NURSEWEEK readers recalled seeing and reading each of the advertisements included in the September 2008 issue, and what portion of readers actively seeking employment recalled seeing and reading each of the ads. Banner Health's ad received the highest performance score, despite larger competing ads running more frequently. In fact, the advertisement received 33 more points than the ad with the second highest performance score.
"Really taking the time to know and understand our clients has probably been the biggest advantage to creating not only relevant and unexpected ads, but campaigns that drive the right people to seek employment with a particular client's company. When we say "We Get You" it's not just a tagline, it's our entire approach to recruitment advertising," said Craig Freitag, Vice President of Creative Services
